What innovative applications are available today, and what are some you can expect to see in the near future? Company executives now realize the same technology deployed in supply chains to improve visibility of goods can offer consumers unique experiences in stores they won't soon forget.
The following taken from my conversations with executives during one-on-one conversations with Microsoft, Time Domain, Impinj and ThingMagic while at RFID Journal Live 2008 in Las Vegas, April 16-18, should open your world to new possibilities.
The conversations provide insight into business and consumer applications available today and some you can expect to see in the near future. Separately, I spoke with Patrick Moorhead, national manager, research and development for advanced marketing solutions at the digital advertising agency Avenue A-Razorfish on a sensor-based application for AT&T Mobility stores. Enjoy. I did.
